Thanks to the heartfelt efforts of Mary Kay Independent Beauty Consultants, fans, customers and employees, the company’s global cause-marketing initiative Beauty That Counts®, has generated millions of dollars to help improve the lives of women and children in need. Through Beauty That Counts®, a portion of the sale of earmarked Mary Kay® products benefits organisations dedicated to promoting the education, self-reliance, health and well-being of women and their families – because when women thrive, beautiful things happen.

Learn how Beauty That Counts® has changed lives through the years >

The Mary Kay Foundation℠

The Golden Rule is the very foundation on which Mary Kay Ash built her great Company. She dreamed of enriching women’s lives – but she knew that cancer and domestic violence affect women on the deepest of levels, regardless of geography, age or economic circumstances. With that in mind, she founded The Mary Kay Foundation℠ in 1996. Since its inception, the Foundation has granted more than $60 million to support organisations committed to ending domestic violence and cancers affecting women.